ASSESSMENT BASED COACHING BRINGS OVERALL 124% ROI AND SALES FIGURES OF 23.4 CRORES FOR A NATIONAL TEAM IN THE PUBLICATION INDUSTRY

The Client Need

The client approached CLD to improve the leadership competencies in sales mangers to get the desired business growth.

CLD's Intervention

CLD team conducted a pre-assessment on the competencies of the participants from the client side. Based on the pre-assessment, a coaching module was developed and deployed. Under the coaching process, participants were assisted on practicing the critical behaviours like Ensuring people define to set standards, creating a common goal, setting the feedback mechanism, Building consensus around the common values, Sharing the future trends, creativity and innovation, Seeking challenging opportunities, Risk Taking, Supporting and appreciating, Developing individual and team capacity etc. CLD team also conducted a post assessment to analyse the growth in the competencies after the intervention.

The CLD Impact

CLD helped the client to achieve the following results:

Achievements from the Sales Department
  • Total Revenue generated by 18 participants : 100 Crores
  • What they attributed as the contribution of CLD: 30%
  • CLD's contribution in monitory terms: 10.12Cr
  • ROI delivered : 1012%


Some other significant achievements from the Non Sales participants
  • One of the participant reported the following achievements:
    • Streamlined & tightly defined barter partnerships,
    • A more involved and accountable Client-Agency relationship,
    • Evident in all the recent communication campaigns, a stronger, cohesive vision for the Brand team that has been accepted (30% of contribution from intervention.)
  • Another participant 2 reported the following achievements:
    • Post demerger activities streamlining,
    • IT Survey, Developing SOP's & Audit plan,
    • Work on online videos & Website. (30% of contribution from intervention)


Average Growth in behaviors after the intervention
Behaviors% Growth
Laying the Foundation67.25%
Creating a Compelling "Big Picture"63.05%
Innovating to Win65.08%
Enabling for Results70.75%
Energizing the Spirit70.7%
Behaviors% Growth
Laying the Foundation90%
Creating a Compelling Big Picture84%
Innovating to Win86%
Enabling for Results95%
Energizing the Spirit94%
Let's Talk.
To discuss how we can help you with your goals, Lets start a dialogue Contact Us

Home  |  About Us  |  Training Solutions  |  Leadership Development  |  OD Interventions  |  Case Diaries  |  Press  |  Individual Coaching  |  SiteMap  |  Contact Us